Approach gardening holistically; provide garden design services, materials and knowledge to harmonize plant, animal and human habitats with healthy soil and water life.

Connect people with place in a distinctively American style, by offering the work of local artisans and growers, complemented by a diverse mix of the finest craft from around the world. Feature American craft, materials and native plants. Reuse and recycle close to the source.

Empower the gardener with knowledge of more gentle gardening methods, and encourage mindfulness in the practice of gardening.

Encourage biodiversity and create habitats in gardens.

Strive toward sustainability in all aspects of business and design, so that the elements of the system work in harmony with each other to minimize waste and work.

Create beauty. Call forth body, mind and spirit to, as the Navajo say, "Walk in Beauty."